Our know-how allows us to quickly and accurately understand all your objectives in order to offer you the most relevant solution in terms of conversion and brand.
My unwavering commitment to user experience allows me to excel in crafting streamlined interfaces that seamlessly align with user needs. As the founder and designer at Provok, I am responsible for the creation and development of websites, implementing design systems, and optimizing user experience and conversion rates. My proficiency in industry tools like Webflow, Framer, and Wordpress, along with my expertise in the no-code movement, further enhances my skill set.
In my previous role as a Senior UX/UI Designer, in a renowned digital marketing agency in Geneva, I gained invaluable expertise through participation in design workshops, conducting user research, shaping information architecture for a multitude of clients.
With an extensive repertoire of skills and a wealth of practical experience, I adeptly offer relevant solutions as an expert UX/UI Designer. Above all, my fervent passion for crafting intuitive and visually captivating digital experiences drives my work.
My passion and dedication to clear and structured websites have started over 10 years ago, as I started my professional career as an Information Architect in one of the most innovative agencies in Basel. I am committed to make it as easy as possible for a user to navigate on a website, find the information he needs and maximize the user's interaction on it.
At Provok, I am responsible for bringing order to the chaos. My job is to find the best navigation and structure for a website, so that all necessary elements have their place. To get to this data, it is first necessary to get an overview of statistics and user behavior. For this purpose I create analyses, transform them into sitemaps and finally create wireframes to get a clear view of the structure of the new website.
I am also responsible for holding workshops with clients to get to the core of their needs, target audience and expectations for the new website. However, every concept is only as good as it can stand up to user behavior. Therefore, one of my other tasks is to conduct user testing, by creating a suitable questionnaire and monitoring the testing.
Exploration
The role is to explain and predict the world around us; science converts information into knowledge.
Invention
The role is to apply scientific knowledge to the development of solutions to empirical problems; engineering converts knowledge into utility.
Communication
The role is to apply scientific knowledge to the development of solutions to empirical problems; engineering converts knowledge into utility.
Expression
The role is to question human behavior and create an awareness of the world around us; art "converts" behavior into new perceptions of information, re-presenting the data that initiated in the field of science.
